Bluesky Gel Polish Product Range Registered By The Vegan Society
Bluesky Cosmetics has announced its entire gel nail polish range has been registered by The Vegan Society.
Registration is only granted to products that are entirely free from any animal derived ingredients and have not been tested on animals. Over 1,000 Bluesky gel polish colours can now officially be classed as vegan.
Bluesky UK Managing Director comments on the importance of The Vegan Society registration:
“There is often confusion over which brands adopt an animal cruelty free manufacturing process. Bluesky do not test on animals and our gel polishes are 100% vegan and 7-free, so it is important to us that we have official recognition of that.”
The vegan announcement is the latest step in the brands rapid growth plan to establish itself as the UK’s no.1 choice for home gel polish. Whilst Bluesky has been available in the UK since 2010, the brands decision to invest in a UK Headquarters - opened in the West Midlands in October 2018 - was quickly followed by the launch of its first retail store in Birmingham’s Bullring last month. The 2019 Advent Calendar teases the launch of a brand new product, Airkiss Nail Lacquer, making Bluesky one to watch in 2020.
“It is an exciting time for Bluesky and so much has happened in these last 12 months. We have spent a lot of time talking to our community and we recognise consumers are becoming more mindful of what they put in and on their bodies. Social media has made people so much more aware, not just of veganism and animal cruelty, but of the way even small changes we make will impact the future of our planet. We firmly believe that people shouldn’t have to choose between ethics, quality and affordability. Bluesky makes an ethical choice available to everyone.”